Immersive Showroom
Creative Direction: Franco Barroeta
Animation & Motion Graphics: Franco Barroeta, Hugo Landa, José Ali Sánchez, Vidal Barrera, Eduardo Sandoval
Executive Producer: José Roberto Barroeta
Producer: Carolina Porrero
Mapping: Pepe Oropeza
The possibilities in Totem are always endless.
The intangible creation of this room, arises from the conceptualization of dreams, their complexity, and their relation with real life and the unconscious.
This time, our canvas was made by three walls and one floor, all painted in white, with projected and mapped content that surrounds you in different environments and takes you to the place of your dreams. Through an imaginative reality, which begins in a place that opens its gates for you, takes you through space, and then puts your feet on the ground; Taking you on an incredible bike ride where you are able to locate yourself, in time and space in the city of Puebla in an idyllic way.
Mixing old and new technology, photorealistic 3D animation, engaging environmental sounds and teamwork, we created a four-minute space that immerses you in a new world and gives you a variety of sensations through optical illusion that take you on this dream trip.