Selenite
Creative Direction: Franco Barroeta
Art Direction: Eduardo Sandoval
Animation & Motion Graphics: Franco Barroeta, Santiago Carreto, Vidal Barrera, Eduardo Sandoval
Executive Producer: José Roberto Barroeta
Producer: Carolina Porrero
Mapping: Pepe Oropeza
Brand Design: Enigma
Having created several different shows utilizing videomapping, we were approached by Grupo Une to produce a new video projection for their kick-off event of a new home development called Selenite.
Working along with our strategic partner Enigma, who created the name and brand identity of the building, we set of to plan a new approach to videomapping in a cocktail event.
Animation was designed to fill all the windows in the floor from top to bottom, left to right. Video was projected on vinyl-covered glass. As soon as lights were turned off, windows came to life with this animated light show.
Styleframes
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