Reyes Huerta Cholula
Creative & Art Direction: Franco Barroeta, Eduardo Sandoval
Motion Graphics & Animation: Eduardo Sandoval
Copywriting: Ari Frausto, Franco Barroeta, Eduardo Sandoval
Audio Production: Juan de Dios Lastra
Client: Reyes Huerta Cholula
For this animated video we were commissioned to narrate the story of a family business and how it evolved over time to become of the most important car distributors in Mexico: Reyes Huerta Cholula. We decided to keep the aesthetic and animation style very clean, in order to emphasise the voice narration and add a contemporary feel to the infographic visual style.
Storyboard
![story01.jpg](https://images.squarespace-cdn.com/content/v1/564cda85e4b04e42a4b96116/1450732927859-2M77581CJ7SFMAFV97HA/story01.jpg)
![story02.jpg](https://images.squarespace-cdn.com/content/v1/564cda85e4b04e42a4b96116/1450732927818-FIBJA5I7RRZGB5LU9HOT/story02.jpg)
![story03.jpg](https://images.squarespace-cdn.com/content/v1/564cda85e4b04e42a4b96116/1450732928213-PQJTBVCGXE0GS6KLXEZ2/story03.jpg)
![story04.jpg](https://images.squarespace-cdn.com/content/v1/564cda85e4b04e42a4b96116/1450732928282-75DXPSE7CP20V57NAU8I/story04.jpg)
Styleframes
![style01.png](https://images.squarespace-cdn.com/content/v1/564cda85e4b04e42a4b96116/1450732840750-E6ELARD7ZPXXGVI7T58H/style01.png)
![style02.png](https://images.squarespace-cdn.com/content/v1/564cda85e4b04e42a4b96116/1450732840896-70HAHUINOSLVY5I9DCG6/style02.png)
![style03.png](https://images.squarespace-cdn.com/content/v1/564cda85e4b04e42a4b96116/1450732841005-GQ6LAQHIKMWIZJIBE52M/style03.png)
![style04.jpg](https://images.squarespace-cdn.com/content/v1/564cda85e4b04e42a4b96116/1450732841473-A4QX1EHWU1ETA5O5WL45/style04.jpg)
![style05.jpg](https://images.squarespace-cdn.com/content/v1/564cda85e4b04e42a4b96116/1450732841658-ABQ0TH3EWSWO3C7BEV66/style05.jpg)
![style06.png](https://images.squarespace-cdn.com/content/v1/564cda85e4b04e42a4b96116/1450732841656-H51QA2VHNYANF00JBEO4/style06.png)